Other Product Ideas

Program Research and Strategy

Research methods have been developed to assist in segmenting markets according to psychographic, demographic or geographic information. One of the research methods specifically developed for direct marketing is geo-demographics.

This research method studies census data about geographic units, such as zip codes, census characteristics, or smaller units like postal carrier routes.

Promotional Products

PDM can help you by hand-selecting the perfect promotional items for your marketing needs, whether you want popular items like personalized koozies or maybe a less-common giveaway item. We understand that the one-size-fits-all approach does NOT work in this business.

• Pens • Mugs • Calendars • Golf Balls • Apparel • Flash Drives • Post-Its • Lanyards • Planners • And Much More!

Integrated e-Marketing Solutions

Communicate with your prospects in a meaningful way; PURL campaigns incorporate variable digital print technology enabling personalization of text and images. Each message is unique, relevant and tailored to each mail recipient.

One simple line added at the end of your direct mail campaign can achieve the following:

• Increase Response Rates • Customize Interactive Marketing Efforts Spontaneously • Gain Valuable Information About Consumers • Convert More Prospects into Sales and Loyal Customers • Manage Customer Relationships Effortlessly • Send Qualified, Real-Time Leads to Sales

PURLs, or personal websites, are micro sites used to capture direct mail or email campaign responses. Studies show that using PURLs with a relevant message increases response rates two to five times! At just pennies, PURLs are extremely affordable, fit easily into any marketing campaign, and thousands of customized PURLs can be created in seconds, based on your customer database or mailing list.

PURLs can be used as stand-alone marketing, or CRM tools, but are most effective when used in conjunction with a multi-channel campaign, including direct mail and/or email.

Integrated thinking creates a call-to-action on your direct mail piece, and then drives the recipient to a PURL. Each PURL is customized with images, text, and incentives based on the needs of each person, their interests, and their goals.

Once your direct mail piece is sent, e-TriggerPro ties your direct mail, email, and text messages together, integrating them into one campaign. The program tracks your mail to the delivery post office, and then automatically triggers delivery of an email and/or text message to your customer same day.

With the creative use of offers, incentives, and promotions, you can increase response rates even more by rewarding customers who seek out your mail.

Customers prefer personalized marketing and are more likely to respond to interesting and exciting ideas. E-TriggerPro and PURL marketing truly integrates this into your marketing campaign.

Other Products We Deliver

• Brochures
• Catalogs
• Business Cards
• Envelopes
• Letterhead
• Postcards
• Annual Reports
• Invitations