Data Processing & Management

Customer Segmentation

Customer segmentation is the practice of dividing a customer base into groups of individuals who are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Using segmentation allows companies to target groups effectively.

Customer segmentation can be a powerful means to identify unmet customer needs. Companies that identify underserved segments can then outperform the competition by developing uniquely appealing products and services.

Customer segmentation is most effective when a company tailors offerings to segments that are the most profitable and serves them with distinct competitive advantages. This prioritization can help companies develop marketing campaigns and pricing strategies to extract maximum value from both, high and low profit customers. A company can use customer segmentation as the principal basis for allocating resources to product development, marketing, printing services, and delivery programs.

Database Management

A mailing is only as good as its list and, in turn, the quality of the data. The quality of the address list is critical to a successful direct mail campaign, and PDM has the software and knowledge to ensure your mail piece reaches your intended recipient.

Our suite of Data Processing services includes:

• NCOALink (Change of Address) – PDM uses USPS NCOALink licensed Limited Service Provider software. This means that your mailing list will be processed by PDM and not outsourced to a 3rd party for NCOALink processing.
• List Cleaning – Re-fielding, verification, name parsing, punctuation, appending gender, ZIP correction, improving aesthetics, etc.
• Merge/Purge – Bring together several lists to create a single file with a standardized format without losing peripheral data fields.
• Elimination of Duplicates – Sending multiple letters to the same person is annoying, wasteful, and lowers your response percentages.
• Address Suppression – Match prospect files to customer files to avoid treating a long-time contact like a stranger.
• Code Assignment – Generation of source codes, identification numbers, barcodes using dynamic relationship schemes, and algorithms.
• Segmentation – Multiple segments can be created for changes in specific variables or wholly unique mailing strategies.
• Postal Processing – Receive the highest possible postal discount and the most deliverable mail your list allows with our sophisticated postal software.

Prices for PDM products, general, and printing services are not established, controlled, or approved by the USPS or the United States Government.